Spike Jonze is an American music video director born on October 22 1969 in Maryland. He started as an editor of Freestylin' magazine at the age of 17 after his high school graduation. Jonze started to direct music videos in 1992 when he was hired to shoot a video for Sonic Youth's "100%". Jonze's first successful video was a song called Sabotage for the Beastie Boys which was inspired by 1970's styled police and crime shows. The music video won four awards MTV Music Video Awards including best director.
After his breakthrough, he directed many videos throughout the 1990s for many famous artists such as Bjork, Puff Daddy,The Cheical Brothers and many more. Not only did he direct music videos, but he also directed a number of unforgettable adverts for many companies such as Coca-Cola, Sprite, Nike and also the car company Nissan.
In 1999, Jonze directed "Praise You" by Fatboy Slim which was a unusual video as it was shot guerrilla-style and where people started dancing in a large group in a shopping centre in public. The video cost around $800 to produce. Most of the money used was used for food and drinks for the staff and cast on set and for a boombox replacement. At the 1999 MTV Video Music Awards, the video won three major awards. The video won Breakthrough Video, Best Direction and Best Choreography. It was also nominated for the Best Dance Video but did not win.
Other famous videos directed by Spike Jonze:
Throughout his music videos, Jonze uses unusual styles and avoids typical elements of a music video such as performances and intertextual references. His music videos are seen as odd but however they stand out from other music videos produced at that time and have also gained a lot more attention.
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